Corporate Colors
The LMI brand identity consists of four main colors. White, Blue (Pantone 300), Dark Blue (Pantone 282), and Yellow accent (Pantone 123). Light grey and dark grey are secondary colors.
WHITE
CMYK 0,0,0,0
RGB 255,255,255
HEX #FFF
BLUE
Pantone 300
CMYK 100,44,0,0
RGB 0,121,193
HEX #0079C1
DARK BLUE
Pantone 282
CMYK 100,81,44,45
RGB 6,43,72
HEX #062B48
YELLOW
Pantone 123
CMYK 1,23,93,0
RGB 252,197,49
HEX #FCC531
LIGHT GREY
CMYK 0,0,0,60
RGB 130,130,130
HEX #828282
DARK GREY
CMYK 0,0,0,85
RGB 77,77,79
HEX #4D4D4F
Gocator Logo
The Gocator logo consists of one element, a word mark. In the preferred version, the logo is in 100% black on light backgrounds and white on dark backgrounds. In the alternate version the logo has the tag line beneath in Pantone 300, or CMYK as per printing requirements and RGB for web usage.
Primary
Primary Gocator logo and most commonly used.
Alternative
Alternative logo is used if tagline is required.
chroma+scan Logo
The proportion and arrangement of the chroma+scan logo have been specifically determined. Under no circumstances should the chroma+scan logo be altered, typeset, recreated, or feature colors that vary from what is presented below.
Primary
Primary chroma+scan logo and most commonly used.
Alternative
Alternative logo is used if tagline is required.
MikroCAD Logo
The proportion and arrangement of the MikroCAD logo have been specifically determined. Under no circumstances should the MikroCAD logo be altered, typeset, recreated, or feature colors that vary from what is presented below.
Primary MikroCAD logo and most commonly used.
MikrCAD Lite Logo
MikroCAD Premium Logo
MikrCAD Plus Logo
Typography
To help provide a consistent look in the LMI brand’s use of typography, the Gotham typeface should be used on all in-house produced communications regarding LMI products and services. Gotham’s sans serif characters are distinctive and support the clean look of the LMI brand. The recommended weights of Gotham are Book and Bold. Gotham Book is better suited for body copy, and Gotham Bold is more suitable for headlines or captions.
In the case of Word documents, PowerPoint presentations, and internal documents, Arial is the default typeface.
Corporate Description
150 words
At LMI Technologies we work to advance quality and productivity with 3D sensor technology. Our award-winning FactorySmart™ solutions improve the quality and efficiency of factory production by providing fast, accurate, reliable inspection solutions that leverage smart 3D technologies. Unlike contact based measurement or 2D vision, our products remove complexity and dramatically reduce implementation cost while achieving repeatable, highly accurate measurement.
To learn more about how LMI’s inspection solutions can benefit your business, we invite you to contact us at contact@lmi3d.com or visit us at www.lmi3d.com to explore the possibilities of smart 3D technology.
30 words
LMI Technologies advances quality and productivity with award-winning sensors that power FactorySmart™ 3D inspection systems in the factory. Visit www.lmi3d.com or email contact@lmi3d.com for more information.
Boilerplate for Careers
LMI Technologies, recognized as one of Canada’s 50 Best Workplaces, is a medium-sized technology company built on a culture of openness, respect and professional excellence. At LMI our staff work passionately toward the common goal of designing and delivering innovative 3D machine vision solutions to OEMs and System Integrators working in industrial factory automation around the world. The result of this teamwork is high-performance, easy-to-implement and cost-effective 3D sensor technologies that deliver the best results in even the most challenging 3D inline inspection applications.
If you are interested in working for a fast-growing global technology company with an inspiring and engaging workplace environment, we invite you to contact us at careers@lmi3d.com and talk about the possibilities of beginning a rewarding new chapter of your career.
lmi technologies
LMI TECHNOLOGIESTone of Voice
How we represent our brand personality in how we speak
Trustworthy
We are confident in what we say without being arrogant. We want to be the trusted source for information.
Approachable
We make complex things easy to understand. No industry jargon at all!
Authentic
We demonstrate our capabilities rather than make claims.
Engaging
Our written and visual content is conversational (ie. ebooks, videos). Simple, to the point, digestible content.
Gocator Images and Graphics
When using Gocator images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission. For more images please contact marketing@lmi3d.com.
chroma+scan Images and Graphics
When using chroma+scan images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission.
MikroCAD Images and Graphics
When using MikroCAD images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission.
LMI Technologies Branded Asset Usage
LMI's branded assets are proprietary and protected under intellectual property laws. Correct usage is expected and appreciated.
DOWNLOAD BRAND IDENTITY GUIDELINES
General Usage
Please DO NOT alter, edit, modify, or combine any other graphics or images with our branded assets, unless LMI Technologies has provided written consent.
DO NOT display or use our name, logos, images, or any other of our branded assets in a misleading way that implies affiliation, endorsement, sponsorship, or as part of your business identity.
Marketing and Sales Collateral
To use LMI Technologies branded assets in your marketing and sales collateral, please send us a copy of the material you intend to use before you proceed with distribution publicly. Ensure that LMI’s branded elements are not represented with claims that could be considered false or misleading. Please do not recreate LMI’s materials and add your branding – your assets should reflect your corporate identity.
Merchandise
LMI Technologies does not allow or endorse third-party production of merchandise that bears our logos, images, website URLs, or product names. Should you desire items of this nature, please discuss this with us directly.
For More Information
If you need more information or have questions about using these guidelines, contact us at marketing@lmi3d.com. Sending mockups of your intended use will allow us to provide specific details in our response.
Terms of Use
By using LMI’s branded materials, you agree to LMI Technologies Terms of Use, guidelines, rules, and policies, which may be updated from time to time. You also acknowledge that LMI Technologies is the sole owner of LMI Technologies trademarks and agree not to interfere with LMI Technologies rights to them. Additionally, you acknowledge that, LMI Technologies reserves the right to review the use of its branded materials and terminate or modify their usage.