Corporate Logos
The proportion and arrangement of the logo cube and word mark have been specifically determined. Under no circumstances should LMI’s logo be altered, typeset, recreated, or feature colours that vary from what is presented below.
Primary
Stack
Cube
Logo Colors
Primary
Alternative
Size and Spacing Requirements
Size Requirements
The minimum size of the logo should not be smaller than 1” in width in print and 63 pixel width and 38 pixel height online.
Spacing Consideration
Keep at least one LMI cube worth of space between logotype and other elements.
Corporate Colors
The LMI brand identity consists of four main colors. White, Blue (Pantone 300), Dark Blue (Pantone 282), and Yellow accent (Pantone 123). Light grey and dark grey are secondary colors.
WHITE
CMYK 0,0,0,0
RGB 255,255,255
HEX #FFF
BLUE
Pantone 300
CMYK 100,44,0,0
RGB 0,121,193
HEX #0079C1
DARK BLUE
Pantone 282
CMYK 100,81,44,45
RGB 6,43,72
HEX #062B48
YELLOW
Pantone 123
CMYK 1,23,93,0
HEX #FCC531
LIGHT GREY
CMYK 0,0,0,10
RGB 239,239,239
HEX #EFEFEF
DARK GREY
CMYK 0,0,0,85
RGB 77,77,79
HEX #4D4D4F
Gocator Logo
The Gocator logo consists of one element, a word mark. In the preferred version, the logo is in 100% black on light backgrounds and white on dark backgrounds. In the alternate version the logo has the tag line beneath in Pantone 300, or CMYK as per printing requirements and RGB for web usage.
Primary
Alternative
FocalSpec Logo
The FocalSpec logo consists of one element, a word mark. In both the primary and alternate versions, the logo is in 100% black on light backgrounds and white on dark backgrounds.
chroma+scan Logo
The proportion and arrangement of the chroma+scan logo have been specifically determined. Under no circumstances should the chroma+scan logo be altered, typeset, recreated, or feature colors that vary from what is presented below.
Primary
Alternative
Typography
To help provide a consistent look in the LMI brand’s use of typography, the Gotham typeface should be used on all in-house produced communications regarding LMI products and services. Gotham’s sans serif characters are distinctive and support the clean look of the LMI brand. The recommended weights of Gotham are Book and Bold. Gotham Book is better suited for body copy, and Gotham Bold is more suitable for headlines or captions.
In the case of Word documents, PowerPoint presentations, and internal documents, Arial is the default typeface.
Corporate Description
150 words
As the global leader in 3D scanning and inspection, LMI Technologies works to advance quality and productivity with 3D sensor technology. Our award-winning, FactorySmart® laser, snapshot, and line confocal sensors improve the quality and efficiency of factory production by providing fast, accurate, reliable inspection solutions that leverage smart 3D technologies. Unlike contact based measurement or 2D vision, our non-contact solutions add 3D shape information that is critical to achieving 100% quality control.
To learn more about how LMI’s inspection solutions can benefit your business, we invite you to contact us at [email protected] or visit us at www.lmi3d.com to explore the possibilities of smart 3D technology.
30 words
LMI Technologies advances quality and productivity with award-winning sensors that power FactorySmart® 3D inspection systems to improve factory production. Visit www.lmi3d.com or email [email protected] for more information.
Boilerplate for Careers
LMI Technologies, recognized as one of Canada’s 50 Best Workplaces, is a medium-sized technology company built on a culture of openness, respect and professional excellence. At LMI our staff work passionately toward the common goal of designing and delivering innovative 3D machine vision solutions to OEMs and System Integrators working in industrial factory automation around the world. The result of this teamwork is high-performance, easy-to-implement and cost-effective 3D sensor technologies that deliver the best results in even the most challenging 3D inline inspection applications.
If you are interested in working for a fast-growing global technology company with an inspiring and engaging workplace environment, we invite you to contact us at [email protected] and talk about the possibilities of beginning a rewarding new chapter of your career.
Brand Name
Correct usage: 
LMI Technologies or LMI
Incorrect usage:
lmi technologies LMItechnologies
LMI TECHNOLOGIES
lmi technologies Lmi Technologies
LMi
Correct usage: Gocator
Incorrect usage:
Go-cator
gocator
Gocator3D
GoCator
GOcator
GOCATOR
Correct usage: chroma+scan
Incorrect usage:
Chroma Scan
Chroma-Scan
ChromaScan
chroma scan
chroma-scan
Chroma+Scan
Correct usage: HDI Advance and HDI 100 Series
Incorrect usage:
HDI Advanced
hdi-advance
HDI-Advance
HDI-100-Series
100SeriesHDI
HDI 3D
Correct usage: MikroCAD
Incorrect usage:
Mikro Cad
mikro-cad
MIKRO-CAD
MikroCad
Mikro-CAD
MIKRO CAD
Tone of Voice
How we represent our brand personality in how we speak
Trustworthy
We are confident in what we say without being arrogant. We want to be the trusted source for information.
Approachable
We make complex things easy to understand. No industry jargon at all!
Authentic
We demonstrate our capabilities rather than make claims.
Engaging
Our written and visual content is conversational (ie. ebooks, videos). Simple, to the point, digestible content.
Gocator Images and Graphics
When using Gocator images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission. For more images please contact [email protected].
Gocator 1300 Series
Gocator 1300 Front
Gocator 1300 Front
Gocator 1300 Front
Gocator 1300 Front
Gocator 2100/2300 Series
Gocator 2120/2320 Left Angle
Gocator 2130/2330 Left Angle
Gocator 2140/2340 Left Angle
Gocator 2150/2350 Left Angle
Gocator 2400 Series
Gocator 2410 Left Angle
Gocator 2410 Side
Gocator 2420 Left Angle
Gocator 2420 Side
Gocator 2500 Series
Gocator 2510 Right Angle
Gocator 2510 Front Angle
Gocator 2520 Right Angle
Gocator 2520 Front Angle
Gocator 2880
Gocator 2880 Front
Gocator 2880 Left Angle
Gocator 2880 Right Angle
Gocator 2880 Side
Gocator 3210
G3210 Front Angle
Gocator 3210 Left Angle
Gocator 3210 Right Angle High
Gocator 3210 Top
Gocator 3506
Gocator 3506 Front Angle
Gocator 3506 Left Angle
Gocator 3506 Right Angle High
Gocator 3506 Top
FocalSpec 401/1201/1600/1620/1220
LCI 401
LCI 1201
LCI 1600
LCI 1620
LCI 1220
chroma+scan Images and Graphics
When using chroma+scan images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission.
chroma+scan 2440
chroma+scan 3155
chroma+scan 3250
chroma+scan 3350
LMI Technologies Branded Asset Usage
LMI’s branded assets are proprietary and protected under intellectual property laws. Correct usage is expected and appreciated.
General Usage
Please DO NOT alter, edit, modify, or combine any other graphics or images with our branded assets, unless LMI Technologies has provided written consent.
DO NOT display or use our name, logos, images, or any other of our branded assets in a misleading way that implies affiliation, endorsement, sponsorship, or as part of your business identity.
Marketing and Sales Collateral
To use LMI Technologies branded assets in your marketing and sales collateral, please send us a copy of the material you intend to use before you proceed with distribution publicly. Ensure that LMI’s branded elements are not represented with claims that could be considered false or misleading. Please do not recreate LMI’s materials and add your branding – your assets should reflect your corporate identity.
Merchandise
LMI Technologies does not allow or endorse third-party production of merchandise that bears our logos, images, website URLs, or product names. Should you desire items of this nature, please discuss this with us directly.
For More Information
If you need more information or have questions about using these guidelines, contact us at [email protected]. Sending mockups of your intended use will allow us to provide specific details in our response.
Terms of Use
By using LMI’s branded materials, you agree to LMI Technologies Terms of Use, guidelines, rules, and policies, which may be updated from time to time. You also acknowledge that LMI Technologies is the sole owner of LMI Technologies trademarks and agree not to interfere with LMI Technologies rights to them. Additionally, you acknowledge that, LMI Technologies reserves the right to review the use of its branded materials and terminate or modify their usage.