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Corporate Brand Guidelines

Corporate Logos

The proportion and arrangement of the logo cube and word mark have been specifically determined. Under no circumstances should LMI’s logo be altered, typeset, recreated, or feature colours that vary from what is presented below.

Primary

Full logo should be use whenever possible.

Alternative

Use when URL is required.

Cube

Use when there is limited space.


 

Logo Colors

Primary

Primary

Standard logo (black and gray) is used on a white background and is most commonly used.

Alternative

On Dark Background

Alternative Logo (white and gray) is used on darker backgrounds.

Size and Spacing Requirements

Size Requirements

The minimum size of the logo should not be smaller than 1” in width in print and 63 pixel width and 38 pixel height online.

Spacing Consideration

Keep at least one LMI cube worth of space between logotype and other elements.

Logo size and spacing requirements


 

Corporate Colors

The LMI brand identity consists of four main colors. Black, Yellow (Pantone 123), Blue (Pantone 300) and White. Light grey and grey are secondary colors.

 

WHITE

 

CMYK 0,0,0,0
RGB 255,255,255
HEX #FFF
 

YELLOW

 

Pantone 123
CMYK 0,24,94,0
RGB 255,200,47
HEX #FFC82F

BLUE

 

Pantone 300
CMYK 100,44,0,0
RGB 0,121,193
HEX #0079C1

LIGHT GREY

 

CMYK 0,0,0,60
RGB 130,130,130
HEX #828282
 

GREY

 

CMYK 0,0,0,85
RGB 74,74,74
HEX #4A4A4A
 

BLACK

 

CMYK 0,0,0,100
RGB 0,0,0
HEX #000
 

 

 


Gocator Logo

The Gocator logo consists of one element, a word mark. In the preferred version, the logo is in 100% black on light backgrounds and white on dark backgrounds. In the alternate version the logo has the tag line beneath in Pantone 300, or CMYK as per printing requirements and RGB for web usage.

Primary

Primary

Primary Gocator logo and most commonly used.

Alternative

Alternative

Alternative logo is used if tagline is required.

HDI Logo

The proportion and arrangement of the HDI logo have been specifically determined. Under no circumstances should the HDI logo be altered, typeset, recreated, or feature colors that vary from what is presented below.

HDI

HDI

HDI logo represents entire HDI family of products.

HDI Advance

HDI Advance

Primary HDI Advance logo most commonly used.

HDI 100 Series

HDI 100 Series

HDI 100 Series logo most commonly used.

chroma+scan Logo

The proportion and arrangement of the chroma+scan logo have been specifically determined. Under no circumstances should the chroma+scan logo be altered, typeset, recreated, or feature colors that vary from what is presented below.

Primary

Primary

Primary chroma+scan logo and most commonly used.

Alternative

Alternative

Alternative logo is used if tagline is required.

MikroCAD Logo

The proportion and arrangement of the MikroCAD logo have been specifically determined. Under no circumstances should the MikroCAD logo be altered, typeset, recreated, or feature colors that vary from what is presented below.

 

MikroCAD logo

Primary MikroCAD logo and most commonly used.

MikrCAD Lite Logo

MikroCAD Lite

MikroCAD Premium Logo

MikroCAD Premium

MikrCAD Plus Logo

MikrCAD Plus

Typography

To help provide a consistent look in the LMI brand’s use of typography, the Gotham typeface should be used on all in-house produced communications regarding LMI products and services. Gotham’s sans serif characters are distinctive and support the clean look of the LMI brand. The recommended weights of Gotham are Book and Bold. Gotham Book is better suited for body copy, and Gotham Bold is more suitable for headlines or captions.

In the case of Word documents, PowerPoint presentations, and internal documents, Arial is the default typeface.

Gotham Font
Gotham Font

Corporate Description

150 words

At LMI Technologies we work to advance quality and productivity with 3D sensor technology. Our award-winning FactorySmart™ solutions improve the quality and efficiency of factory production by providing fast, accurate, reliable inspection solutions that leverage smart 3D technologies. Unlike contact based measurement or 2D vision, our products remove complexity and dramatically reduce implementation cost while achieving repeatable, highly accurate measurement.

To learn more about how LMI’s inspection solutions can benefit your business, we invite you to contact us at [email protected] or visit us at www.lmi3d.com to explore the possibilities of smart 3D technology.

30 words

LMI Technologies advances quality and productivity with award-winning sensors that power FactorySmart™ 3D inspection systems in the factory. Visit www.lmi3d.com or email [email protected] for more information.
 

Boilerplate for Careers

LMI Technologies, recognized as one of Canada’s 50 Best Workplaces, is a medium-sized technology company built on a culture of openness, respect and professional excellence. At LMI our staff work passionately toward the common goal of designing and delivering innovative 3D machine vision solutions to OEMs and System Integrators working in industrial factory automation around the world. The result of this teamwork is high-performance, easy-to-implement and cost-effective 3D sensor technologies that deliver the best results in even the most challenging 3D inline inspection applications. 

If you are interested in working for a fast-growing global technology company with an inspiring and engaging workplace environment, we invite you to contact us at [email protected] and talk about the possibilities of beginning a rewarding new chapter of your career.


 

Brand Name

Correct usage: Correct LMI Technologies or LMI
Incorrect usage:

Incorrect lmi technologies
 
Incorrect LMI technologies

Incorrect LMItechnologies
 
Incorrect Lmi Technologies

 LMI TECHNOLOGIES
 
 LMi
Correct usage: Correct Gocator
Incorrect usage:

Incorrect Go-cator
 
Incorrect GoCator

Incorrect gocator
 
Incorrect GOcator

Incorrect Gocator3D
 
Incorrect GOCATOR
Correct usage: Correct chroma+scan
Incorrect usage:

Incorrect Chroma Scan
 
Incorrect chroma scan

Incorrect Chroma-Scan
 
Incorrect chroma-scan

Incorrect ChromaScan
 
Incorrect Chroma+Scan
Correct usage: Correct HDI Advance and HDI 100 Series
Incorrect usage:

Incorrect HDI Advanced
 
Incorrect HDI-100-Series

Incorrect hdi-advance
 
Incorrect 100SeriesHDI

Incorrect HDI-Advance
 
Incorrect HDI 3D
Correct usage: Correct MikroCAD
Incorrect usage:

Incorrect Mikro Cad
 
Incorrect MikroCad

Incorrect mikro-cad
 
Incorrect Mikro-CAD

Incorrect MIKRO-CAD
 
Incorrect MIKRO CAD


 

Tone of Voice

How we represent our brand personality in how we speak

Trustworthy

We are confident in what we say without being arrogant. We want to be the trusted source for information.

Approachable

We make complex things easy to understand. No industry jargon at all!

Authentic

We demonstrate our capabilities rather than make claims.

Engaging

Our written and visual content is conversational (ie. ebooks, videos). Simple, to the point, digestible content.

 

 

Gocator Images and Graphics

When using Gocator images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission. For more images please contact [email protected].

chroma+scan Images and Graphics

When using chroma+scan images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission.

HDI Images and Graphics

When using HDI images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission..

MikroCAD Images and Graphics

When using MikroCAD images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission.

LMI Technologies Branded Asset Usage

LMI's branded assets are proprietary and protected under intellectual property laws. Correct usage is expected and appreciated.

General Usage

Please DO NOT alter, edit, modify, or combine any other graphics or images with our branded assets, unless LMI Technologies has provided written consent.

Display or use our name, logos, images, or any other of our branded assets in a misleading way that implies affiliation, endorsement, sponsorship, or as part of your business identity.

Marketing and Sales Collateral

To use LMI Technologies branded assets in your marketing and sales collateral, please send us a copy of the material you are intending to publically distribute before you proceed with distribution. Ensure that LMI’s branded materials are not represented with claims that could be considered false or misleading. Please do not recreate LMI’s materials and add your own branding – your assets should reflect your corporate identity.

Merchandise

LMI Technologies does not allow or endorse third party production of merchandise that bares our logos, images, website urls, or product names. Should you desire items of this nature, please discuss this with us directly.

For More Information

If you need more information or have questions about using these guidelines, contact us at [email protected]. Sending mockups of your intended use will allow us to provide specific details in our response.

Terms of Use

By using LMI’s branded materials you agree to LMI Technologies Terms of Use, guidelines, rules, and policies, which may be updated from time to time. You also acknowledge that LMI Technologies is the sole owner of LMI Technologies trademarks and agree not to interfere with LMI Technologies rights to them. Additionally you acknowledge that, LMI Technologies reserves the right to review the use of its branded materials and terminate or modify their usage.