Corporate Logos

The proportion and arrangement of the logo cube and word mark have been specifically determined. Under no circumstances should LMI’s logo be altered, typeset, recreated, or feature colours that vary from what is presented below.

Primary

lmitechnologieslogo primary 0
Full logo should be use whenever possible.

Stack

LMI logo Stack RGB small 0
Use in centered layouts or when horizontal space is limited.

Cube

lmitechnologieslogo cube 0
Use when there is limited space.

Logo Colors

Primary

lmitechnologieslogo primary 0 1
Standard logo (black and gray) is used on a white background and is most commonly used.

Alternative

lmitechnologieslogo-ondark
Alternative Logo (white and gray) is used on darker backgrounds.

Size and Spacing Requirements

Size Requirements

The minimum size of the logo should not be smaller than 1” in width in print and 63 pixel width and 38 pixel height online.

Spacing Consideration

Keep at least one LMI cube worth of space between logotype and other elements.

Corporate Colors

The LMI brand identity consists of four main colors. White, Blue (Pantone 300), Dark Blue (Pantone 282), and Yellow accent (Pantone 123). Light grey and dark grey are secondary colors.

WHITE

CMYK 0,0,0,0

RGB 255,255,255

HEX #FFF

BLUE

Pantone 300

CMYK 100,44,0,0

RGB 0,121,193

HEX #0079C1

DARK BLUE

Pantone 282

CMYK 100,81,44,45

RGB 6,43,72

HEX #062B48

YELLOW

Pantone 123

CMYK 1,23,93,0

HEX #FCC531

LIGHT GREY

CMYK 0,0,0,10

RGB 239,239,239

HEX #EFEFEF

DARK GREY

CMYK 0,0,0,85

RGB 77,77,79

HEX #4D4D4F

Gocator Logo

The Gocator logo consists of one element, a word mark. In the preferred version, the logo is in 100% black on light backgrounds and white on dark backgrounds. In the alternate version the logo has the tag line beneath in Pantone 300, or CMYK as per printing requirements and RGB for web usage.

 

Primary

logo gocator
Primary Gocator logo and most commonly used.

Alternative

logo gocator full
Alternative logo is used if tagline is required.

FocalSpec Logo

The FocalSpec logo consists of one element, a word mark. In both the primary and alternate versions, the logo is in 100% black on light backgrounds and white on dark backgrounds.

 

FocalSpec Logo
Primary FocalSpec logo and most commonly used.
unnamed 2 0
Alternative logo is used if tagline is required.

chroma+scan Logo

The proportion and arrangement of the chroma+scan logo have been specifically determined. Under no circumstances should the chroma+scan logo be altered, typeset, recreated, or feature colors that vary from what is presented below.

Primary

logo chroma scan
Primary chroma+scan logo and most commonly used.

Alternative

logo chroma sca alt
Alternative logo is used if tagline is required.

Typography

To help provide a consistent look in the LMI brand’s use of typography, the Gotham typeface should be used on all in-house produced communications regarding LMI products and services. Gotham’s sans serif characters are distinctive and support the clean look of the LMI brand. The recommended weights of Gotham are Book and Bold. Gotham Book is better suited for body copy, and Gotham Bold is more suitable for headlines or captions.

In the case of Word documents, PowerPoint presentations, and internal documents, Arial is the default typeface.

Corporate Description

150 words

As the global leader in 3D scanning and inspection, LMI Technologies works to advance quality and productivity with 3D sensor technology. Our award-winning, FactorySmart® laser, snapshot, and line confocal sensors improve the quality and efficiency of factory production by providing fast, accurate, reliable inspection solutions that leverage smart 3D technologies. Unlike contact based measurement or 2D vision, our non-contact solutions add 3D shape information that is critical to achieving 100% quality control.

To learn more about how LMI’s inspection solutions can benefit your business, we invite you to contact us at [email protected] or visit us at www.lmi3d.com to explore the possibilities of smart 3D technology.

30 words

LMI Technologies advances quality and productivity with award-winning sensors that power FactorySmart® 3D inspection systems to improve factory production. Visit www.lmi3d.com or email [email protected] for more information.

 

Boilerplate for Careers

LMI Technologies, recognized as one of Canada’s 50 Best Workplaces, is a medium-sized technology company built on a culture of openness, respect and professional excellence. At LMI our staff work passionately toward the common goal of designing and delivering innovative 3D machine vision solutions to OEMs and System Integrators working in industrial factory automation around the world. The result of this teamwork is high-performance, easy-to-implement and cost-effective 3D sensor technologies that deliver the best results in even the most challenging 3D inline inspection applications.

If you are interested in working for a fast-growing global technology company with an inspiring and engaging workplace environment, we invite you to contact us at [email protected] and talk about the possibilities of beginning a rewarding new chapter of your career.

Brand Name

Correct usage:  LMI Technologies or LMI

Incorrect usage:

 lmi technologies

LMItechnologies

LMI TECHNOLOGIES

 lmi technologies

Lmi Technologies

LMi

Correct usage:  Gocator

Incorrect usage:

Go-cator

gocator

Gocator3D

GoCator

GOcator

GOCATOR

Correct usage:  chroma+scan

Incorrect usage:

Chroma Scan

Chroma-Scan

ChromaScan

chroma scan

chroma-scan

Chroma+Scan

Correct usage:  HDI Advance and HDI 100 Series

Incorrect usage:

HDI Advanced

hdi-advance

HDI-Advance

HDI-100-Series

100SeriesHDI

HDI 3D

Correct usage:  MikroCAD

Incorrect usage:

Mikro Cad

mikro-cad

MIKRO-CAD

MikroCad

Mikro-CAD

MIKRO CAD

Tone of Voice

How we represent our brand personality in how we speak

Trustworthy

We are confident in what we say without being arrogant. We want to be the trusted source for information.

Approachable

We make complex things easy to understand. No industry jargon at all!

Authentic

We demonstrate our capabilities rather than make claims.

Engaging

Our written and visual content is conversational (ie. ebooks, videos). Simple, to the point, digestible content.

Gocator Images and Graphics

When using Gocator images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission. For more images please contact [email protected].

Gocator 1300 Series

Gocator 1300 Front

Gocator 1300 Front

Gocator 1300 Front

Gocator 1300 Front

Gocator 2100/2300 Series

Gocator 2120/2320 Left Angle

Gocator 2130/2330 Left Angle

Gocator 2140/2340 Left Angle

Gocator 2150/2350 Left Angle

Gocator 2400 Series

Gocator 2410 Left Angle

Gocator 2410 Side

Gocator 2420 Left Angle

Gocator 2420 Side

Gocator 2500 Series

Gocator 2510 Right Angle

Gocator 2510 Front Angle

Gocator 2520 Right Angle

Gocator 2520 Front Angle

Gocator 2880

Gocator 2880 Front

Gocator 2880 Left Angle

Gocator 2880 Right Angle

Gocator 2880 Side

Gocator 3210

G3210 Front Angle

Gocator 3210 Left Angle

Gocator 3210 Right Angle High

Gocator 3210 Top

Gocator 3506

Gocator 3506 Front Angle

Gocator 3506 Left Angle

Gocator 3506 Right Angle High

Gocator 3506 Top

FocalSpec 401/1201/1600/1620/1220

LCI 401

LCI 1201

LCI 1600

LCI 1620

LCI 1220

chroma+scan Images and Graphics

When using chroma+scan images, please ensure that they are the most recent and remove all historical images prior to use. When using these images on your website or within your printed materials, place images that are the correct resolution from the collection we have provided in the link below. DO NOT copy images from any of LMI Technologies websites and place within your online or printed collateral. Please refer to the Brand Asset Usage section for file usage and permission.

chroma+scan 2440

chroma+scan 3155

chroma+scan 3250

chroma+scan 3350

LMI Technologies Branded Asset Usage

LMI’s branded assets are proprietary and protected under intellectual property laws. Correct usage is expected and appreciated.

General Usage

Please DO NOT alter, edit, modify, or combine any other graphics or images with our branded assets, unless LMI Technologies has provided written consent.

DO NOT display or use our name, logos, images, or any other of our branded assets in a misleading way that implies affiliation, endorsement, sponsorship, or as part of your business identity.

Marketing and Sales Collateral

To use LMI Technologies branded assets in your marketing and sales collateral, please send us a copy of the material you intend to use before you proceed with distribution publicly. Ensure that LMI’s branded elements are not represented with claims that could be considered false or misleading. Please do not recreate LMI’s materials and add your branding – your assets should reflect your corporate identity.

Merchandise

LMI Technologies does not allow or endorse third-party production of merchandise that bears our logos, images, website URLs, or product names. Should you desire items of this nature, please discuss this with us directly.

For More Information

If you need more information or have questions about using these guidelines, contact us at [email protected]. Sending mockups of your intended use will allow us to provide specific details in our response.

Terms of Use

By using LMI’s branded materials, you agree to LMI Technologies Terms of Use, guidelines, rules, and policies, which may be updated from time to time. You also acknowledge that LMI Technologies is the sole owner of LMI Technologies trademarks and agree not to interfere with LMI Technologies rights to them. Additionally, you acknowledge that, LMI Technologies reserves the right to review the use of its branded materials and terminate or modify their usage.